May 8-10, 2018 | Connecticut Convention Center | Hartford, CT
What Separates Successful Exhibits from an Average One?
Success starts with a plan. To help you with your planning, we developed a number of marketing tools you can use to get the most from exhibiting at Mfg4 2016. This guide identifies numerous ways for you to promote your exhibit at the event, reach new prospects, and raise your company’s profile in industry and the media. Here are some examples:
Collaboration and convergence are the keys to achieving truly innovative progress in today’s manufacturing world. R&D now features borrowing as much as it does inventing, especially with shrinking development budgets. Which is why the most technology-driven industries – aerospace, defense (including arms) and medical devices – will gather at Mfg4 in May 2016. Mfg4 puts products and processes on center stage, encouraging the rapid transfer of knowledge and technology that manufacturers require to meet increasing government regulations and mission-critical quality control. Mfg4 provides your firm with a golden opportunity to expand its sales potential into these key industries. This marketing manual will help you maximize the return on your investment. Welcome to Mfg4 2016!
What tools are available to help me promote my booth?
Take advantage of these complimentary promotional tools:
Submit your free listing for the official Event Directory and the Online Directory.
Take advantage of these other promotional tools:
What social media sites should I be using?
If you currently use social media platforms, then you know the power they have to connect with targeted audiences. If not, it’s a good time to add it to your marketing strategy. Facebook, YouTube, Twitter, and others can help keep your audience informed and up-to-the-minute about your participation in Mfg4.
Use Twitter to post updates about your company, new products, special offers or announcements, and industry news throughout your time at Mfg4. Follow @Mfg4Event and use #Mfg4 so we can Retweet your tweets!
Use Facebook to tell your fans and friends about your plans to exhibit and participate at Mfg4. Incorporate news, product photos, and videos before and throughout the event. Like Mfg4 on Facebook and use #Mfg4 in your posts so we can share them!
YouTube is an inexpensive way to use video to connect with customers. Consider shooting short videos of your booth at the event and posting them before, during and after Mfg4. Be sure to send us a link to your videos, so we can promote them on our social media.
LinkedIn allows you to develop relationships with customers and prospects. Use it to remind you audience what they can expect from your company at Mfg4. Engage followers in our LinkedIn group.
What should I post on social media?
Below are several examples of what you can post to social media to promote your booth, new products, features, and more! Feel free to copy and paste the below posts to your social media account – be sure to replace what’s in parenthesis with your booth # or company name!
We’ll be at @Mfg4Event May 3-5 at Hartford Convention Center. Be sure to stop by booth (insert your booth #) to see our products in action! #Mfg4 #mfg
Here’s a free registration link for #Mfg4! Register now with our special link and stop by booth (your booth #) to see us!
We are so excited to be a part of #Mfg4 this year and we would love to see you there. You can register at the link below for a free pass, using our special code. Don’t forget to plan a visit to our booth (insert your booth number) while you’re at the show! We will have special products, new innovative ideas, and solutions you need. @Mfg4Event is at the Connecticut Convention Center May 3–5! See you there. (Add your custom link)
My company, (name), will be participating in Mfg4 this year! Feel free to stop by our booth (number ___) to see new products, technologies, and find solutions to your manufacturing challenges. Click the link below for a free registration pass, courtesy of (insert company name). (Insert Link)
We will be at Mfg4 this year! Mfg4 is May 3–5, 2016 and is held at the Connecticut Convention Center. Stop by our booth (insert number) to see new products, technologies, and find solutions to help with your manufacturing challenges. Can’t wait to see you there! Click the link below for a free registration pass, courtesy of (insert company name). (Insert Link)
Take a short video of the new products you’ll be featuring at Mfg4 and post it. Be sure to put your booth number, name, and a brief description of the product in the description section. Then post the video link to Facebook and Twitter using #Mfg4 so you are seen by attendees.
If you have a question about social media or would like to receive your special registration link for social media, please contact Amanda Krigner at firstname.lastname@example.org.
How do I get a custom guest pass?
You will automatically receive a supply of printed guest passes to distribute to your customers and prospects. These attention-getting passes can be easily customized and provide free exhibits-only admission for all three days of Mfg4. They are coded with your company’s individual promo code, so you can track the activity they generate. Include a guest pass in your pre-event mailing as an incentive to attend the event and visit your booth.
You will also receive an electronic version of your coded guest pass to post on your website or use in emails.
Remember, you provide a value-added service to your customers and prospects by offering an invitation for complimentary admission to Mfg4 – a $50 value.
You can download and print additional quantities of the guest passes or email us to request an additional supply.
Are there web banners that I can use?
Promoting your exhibit at Mfg4 has never been easier. Just include an Mfg4 banner ad and/or logo on your company website and in your promotional emails.
Is there a way to send custom emails to promote my Mfg4 participation?
X•Press Exhibitor Emails is free to exhibitors and allows you to send up to three promotional email campaigns before the event to your company’s prospect list.
Choose from professionally designed email layouts that showcase your unique message and include information about the event. There are multiple templates designed for increasing booth traffic, promoting products, and building brand recognition. All templates promote attendance with event information and links to registration.
The process is simple.
The system takes care of the rest!
Each email can have a different message and use a different email format.
The lists that you provide are kept confidential. No valuable prospect information is shared or made available to others, including SME. Lists of different target audiences can be loaded, reviewed and edited right in the application. The system, schedule and email layouts facilitate compliance with the Canadian email CAN-SPAM act.
X●Press Exhibitor Emails is an easy way to promote your presence at Mfg4 to increase your traffic and ROI.
8 More Ways to Increase Your Success at Mfg4
Getting the most from your Mfg4 exhibit requires a plan that incorporates a mix of marketing initiatives. We have developed a number of options to make this easier for you. Consider using one or two of these programs to help you capture more leads and produce better results at Mfg4.
A sponsorship opportunity can raise your company profile and name recognition while delivering your branded message to thousands of Mfg4 attendees who make or influence buying decisions. We will collaborate with you to identify the sponsorship opportunity that works best for your company. The possibilities are endless, but a few examples include brand exposure in high-traffic areas like registration, or sponsorship of an Mfg4 signature event like one of the keynote presentations.
To find out more, contact SME Sponsorships at 800.733.3976, ext. 3166 or email email@example.com.
Don’t miss this critical opportunity to connect with your prospects before the event. Targeted mailings can coincide with your email campaign to give your marketing a greater impact. Capture their interest before they arrive so your booth will be at the top of their agenda. A complimentary one-time use of the pre-registration list is provided to all Mfg4 exhibitors (available March 22 – April 19, 2016). Access the Exhibitor Resource Center for details on using this list.
Enhance your pre-event mailing by including highly qualified leads from the SME MasterFile database list. List rentals can be customized according to:
If you want list counts, or have other questions about the SME MasterFile database list, contact Geffrey Gardner at 845.201.5331 or email firstname.lastname@example.org
One of the most unexpected ways you can make vital connections is by hosting a meeting. There are a few options available for exhibitors at Mfg4 who want a small room for private meetings. To find out more, please call Jackie Solack at 800.733.3976, ext. 3123 or email email@example.com.
All exhibitors receive a free basic listing, but you can increase your exposure by upgrading to the Silver or Gold level. This enhanced listing allows you to increase the online information available to attendees, while reinforcing your brand.
|ONLINE LISTING PACKAGES||Basic Listing Free||Silver Listing* – $595
Included in Premier Exhibitor Program
|Gold Listing – $1295|
Update your booth profile with all relevant information and description.
|Max 1000 Characters||Max 1500 Characters||Max 2000 Characters|
Select product subcategories that prospects are likely to search in order to find you.
|15 Categories||15 Categories||15 Categories|
Feature specific product lines that will be introduced at MFG4 2016. Include descriptions and photos.
|3 Products||5 Products||10 Products|
Highlight what’s happening at your company. Tell your story with printable, downloadable press releases.
|3 Releases||5 Releases||10 Releases|
Spotlight your deals – discounts, giveaways, sweepstakes, etc. – to keep your booth buzzing through the event.
|3 Specials||5 Specials||10 Specials|
Add your company logo for greater recognition
|Social Media Icons
Enable your fans to find and follow you on various social media networks such as Facebook, Twitter and LinkedIn.
Let potential buyers see and hear your story; provide clear demonstrations to prove your product’s success.
|Floor Plan Logo
Brand your presence on the electronic event floor plan and make your company stand above the rest.
For more information regarding upgrade packages for the Mfg4 Online Directory please contact firstname.lastname@example.org.
Advertise in the April issue of Manufacturing Engineering® magazine or the inaugural issue of SME’s new Smart Manufacturing magazine, exhibit at Mfg4, and earn a free ad of equal size in the Mfg4 Event Directory. Exhibit in Mfg4 and advertise in both magazines and receive a 10% discount on your Smart Manufacturing ad. Ask your ME Media Sales Representative how you can upgrade your Event Directory advertisement to a premium position.
Your print advertisements are automatically included in our new mobile app and digital edition of Manufacturing Engineering® and Smart Manufacturing magazines. Ask your ME Media Sales Representative how to enhance and gain more online visibility.
Custom Booth Videos
Showcase your latest technologies and expand your prospects beyond the show with a custom video recorded at your Mfg4 booth. Ask your ME Media Sales Representative about the availability of this special feature.
Mfg4 is running an advertising campaign in various trade media publications. Many of these publications feature special Mfg4 pre-show issues with editorial devoted to the event. Your own advertising and PR campaign can gain momentum in the same media if you promote your participation and products at Mfg4.
ME Media Sales Representatives
AR, TN, International
CHINA, HONG KONG, TAI-WAN
Industrial Communications-Group Ltd.
CLICK 2016 MEDIA KIT
CLICK DIRECTORY INFORMATION
CLICK WEBSITE ADVERTISING
The SME Exhibitor Success Center is designed to help you plan the best event possible. It’s an easy way to learn about best practices and tried and true event management techniques to really position your company above your competitors. You’ll find helpful materials and informative videos on important topics like sales strategies, setting objectives and goals, designing a cost-effective exhibit and attracting a targeted audience to your exhibit.